Speaker Biographies

We are proud to present a fabulous line-up of Keynote Speakers & BreakOut/Workshop Presenters for our third DARE TO THRIVE! Women in Business Conference. Great care has been taken to find speakers that will both motivate and inspire you all ~ leaving you pumped and invigorated – ready to jump start your career / business to a new level. Enjoy!


Headline Keynote Speakers


Heather & Lori
~ the Cupcake girls

To successfully run a business with your best friend, you have to like each other (a lot) and love what you do.Heather White and Lori Joyce have the recipe down pat. They met working retail in Victoria, BC, when they were just 15 years old and often talked about what it would be like to own a company together someday. Time had other plans; after high school, Heather moved to Calgary to work in the fashion industry (putting that retail experience to work), and Lori went on to earn her degree in animal biology (…which had little to do with retail).

Fast forward to 2001. Heather and Lori had reconnected and were working together in New York City – together again, and still talking about starting their own business. The events that shook the city, the nation and the world on September 11, 2001, inspired Heather and Lori to finally stop dreaming and take action. It was time to get started. Watching the world around them reel while they conducted business every day near Ground Zero, they knew they wanted their company to be fresh, fun and a reminder of simpler, more innocent times. That’s how Cupcakes by Heather & Lori was born.

They opened their first location in April, 2002, in Vancouver’s West End on Denman Street. Twelve years and many, many cupcakes later, with one corporate and nine franchised locations across Canada, their company is still growing. Their plan is exponential growth with the primary focus in Canada.

What makes it work? Sure, one reason is the indulgent, from-scratch, preservative-free cupcakes that are made with only the best ingredients, including real butter. Here’s the other reason – Heather and Lori are a rare balance. Heather loves the visionary details of successfully branding and marketing the Cupcakes’ product lines. Lori loves the creative opportunities that franchising the Cupcakes brand creates. Both of them have a strong commitment to the community and believe in paying it forward.

Recently, Heather and Lori starred in their own reality show ‘The Cupcakes Girls’. Distributed in over 95 countries worldwide, the show won the Gemini Award for Hit New Reality Show. Today, Heather and Lori are recognized as two of BC‘s top entrepreneurs – and they hope that their success, longstanding friendship and love for what they do will inspire others to achieve their own personal and business goals.

Opening & Closing Keynote

Linda Edgecombe

Linda Edgecombe CSP, Hall of Fame Speaker, is an award winning Celebrity Humorist Speaker, Trainer and Consultant.

Linda is an expert in the fields of Leadership, Accountability and Team Engagement, with her footprint seen and experienced around the world.  Her mission is to get people Fired up and Ready to Shift or Get off the Pot!, and her non-BS approach is refreshing, engaging and relevant.

Linda is a bestselling author and her promise is to help her audiences create powerful shifts, become more accountable and build on momentum. Change has never been this sexy!

She energizes every room as she leads people to loosen up, lighten the load and laugh. Her audiences are motivated and show how they can shift their perspectives on life, work and themselves.

Linda has been featured in the Wall Street Journal as an expert in “Shifting Perspectives”.  She is currently launching her next big project and book “Breaking Busy! Finding Peace in the Chaos”.  Her message is as welcomed as a deep belly laugh and as profound as an honest look in the mirror.


Sue Clement

International speaker, bestselling author and referral expert Sue Clement of Success Coaching is known for expediting business success. Thousands of entrepreneurs are enjoying vastly improved business success, thanks to her practical and proven marketing guidance.

No stranger to business ownership Sue started an employment agency in 1990, grew it into a multi-­‐million company before selling it. Since 2000, she has been coaching clients to nurture their business relationships and create dramatic sales growth. Her book, Insider Secrets to Referral Success, highlights the powerful, yet simple Referral Success formula she uses to guide both her clients’ and her own success.



Emily Chow

Emily Chow is the principal of Chow Communications, a marketing and business training agency. As a marketing consultant, speaker and trainer, Emily specializes in helping business owners turn casual web visitors into committed buyers through strategic online marketing tactics (SEO, content creation, social media and traditional marketing tools; (branding, marketing materials).


Patricia Dominguez

Patricia Dominguez, a Registered Holistic Natural Nutritionist, Life Coach and Raw Food Consultant is the Director of Integrated Nutrition Canada
and has a law degree from Mexico and a Counselling degree from the University of Tampa, FL.

Patricia has blended all her past experience and skills to help people take control of their health by empowering them with the knowledge of the power of living, nutrient-dense foods. She truly believes “Food is the first line of defense against illness and a roadmap toward wellness”.

Her passion is to research the impact of food in the body and to find out which foods energize and nourish the body best, which is how she discovered the principles of nutrient-density in food and the life force within it.


Lynn & Melanie Robinson

Speakers, Authors & Coaches, with Life Without Regrets, Lynn & Melanie are a dynamic mother daughter team who are committed to helping women build resilience so that they can bounce back from any challenges they may be facing, whether in business or their personal life.

Lynn has been helping corporations and individual business owners to develop the skills and the mindset needed to achieve breakthrough performance since 1994. Melanie joined Lynn in 2001 because of her passion to help people achieve their potential. Lynn is an accredited Certified Trainer of Neuro Linguistic Programming (NLP), and Humanistic Neuro Linguistic Psychology (TM) and has been certifying others in this field since 1995 in Canada, USA and the UK. Lynn is a Certified Master Trainer of Neuro Linguistic Programming (NLP). Melanie is a Certified Master Practitioner of NLP.

Lynn & Melanie are Co- Authors with Deepak Chopra, Denis Waitley and Jack Canfield in their book Stepping Stones to Success and have produced a number of audio products to support the integration of their work.


Diane Rolston

Diane Rolston serves professional women and female business owners all over North America. She sees them sabotage themselves and get overwhelmed, but with her powerful questions, unwavering support, and actionable steps she gives them clarity around who they want to be and how they want to succeed in business and life.

Diane is a Entrepreneurial Coach, and a High Performance Trainer; however, leaving the 9-5 grind to be an entrepreneur and mother simultaneously, made her a expert in work/life balance, and getting things done! Her passion is inspiring women to live confidently, take action, and find the satisfaction they crave.

Corry Staff

Corry Staff

Sought after speaker, Certified Financial Planner, Corry L. Staff founder of Cocktails & Cash
- financial parties for women, is known for her fun, educational and engaging seminars. “Women learn through storytelling and sharing”, and this CFP is not afraid to share her own financial struggles and how she turned things around financially in both her personal and business life, and has an uncanny way of getting audiences to share their own struggles with money.

In her ninth year as a financial planner and business owner, who better to shed light on the day to day financial responsibilities and struggles of running a small business and a household.


Jennifer Watts

As a manager of Small Business Markets at Westminster Savings Credit Union, Jennifer is passionate about helping small businesses achieve their full growth potential, and ensuring that small business owners reap the rewards of an enjoyable and inspiring work-life balance.

With over a decade of experience in the banking and financial services industry, Jennifer understands how vital it is to develop lasting relationships that are built on trust, expertise and personal care.


Carol Wain

Carol Wain is the Queen of Reinvention — a leadership consultant, best-‐selling author, speaker, trainer, mentor and Entrepreneur of the Year 2003. Carol assists entrepreneurs and corporate executives to transform their businesses using her S.U.P.E.R. S.T.A.R.S. Reinvention Technique™ and her F.O.R.C.E. Formula™ for business transformation.

Carol hosts TheReinventionShow.com and is the creative force and producer behind various Reinvention Summits. She has written and co‐authored a number of books including the best-­‐selling book Guerrilla Tourism Marketing.

Her passion for new and great experiences is about to take her on a lifelong dream to live and work overseas. For more information visit CarolWain.com

Sherri-Lee Woycik

Sherri‐Lee Woycik, operating as Social Media Minder, is a Facebook Marketing Expert and Local Constant Contact Authorized Expert. Since 2010, Sherri-­‐Lee has worked with a variety of companies from book authors to auto detailers to gourmet grocery stores to large hotel chains. Sherri-Lee works with her clients to create powerful Facebook marketing funnels that generate leads and then uses the power of Constant Contacts services to turn those leads into raving customers for her clients.

Sherri-­Lee is also a sought after speaker and trainer having spoken at Buildex 2014 and provided training for many local businesses.

She is a single mom of two kids who she homeschools and enjoys creating adventures for them all to

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